Our Impact This Asthma and Allergy Awareness Month
Asthma and Allergy Awareness Month wasn’t just a campaign for us.
It was a statement of intent and action.
Throughout Asthma and Allergy Awareness Month, the Asthma & Allergy Friendly® Certification Program leaned into its mission, not just to certify, but to clarify, educate, and elevate healthier choices for indoor environments.
Here’s how we made an impact:
From flooring to bedrooms, laundry to air filters, our ‘How We’ videos showed how Certified Asthma & Allergy Friendly® products support healthier indoor air
Launched 11 Deep-Dive Articles and “How We” Videos
We rolled out 11 educational articles across Certified categories, from bedding and insulation to washing machines and flooring.
Each piece brought science to the surface:
- Explained the rigorous testing behind our Certification, from allergen reduction to chemical content to mold growth resistance.
- Debuted our “How we test” videos, walking readers through real-world testing in action
- Showcased infographics that made the science easy to understand
These weren’t just product features.
They were behind-the-scenes looks at how Certified products support healthier indoor air, especially for the over 100 million Americans living with asthma and allergies.
Celebrated Expanded Certified Ranges
Certified Filtrete™ Refillable Air Filter Kit
Certified Pipe and Tank Insulation from Knauf
Two of our Certified partners meaningful steps forward, expanding their Certified product lines:
- Knauf North America added Performance+® Pipe and Tank Insulation to their Certified portfolio
- Filtrete™ introduced five newly Certified HVAC air filters, including refillable options that offer sustainability without compromise
Our team supported these announcements with press releases and media amplification, reinforcing their commitment to healthier homes and buildings.
Welcomed a New Partner: Alen Air Purifiers
This May, we proudly announced a new Certified partner. Alen BreatheSmart air purifiers – 35i, 45i, and 75i- are now part of the Certified family!
Each passed our rigorous tests to reduce allergens and improve indoor air quality, aligning perfectly with our mission: to help people breathe easier at home and beyond.
Marked World Asthma Day during Asthma and Allergy Awareness Month
In the opening week of Asthma and Allergy Awareness Month, we recognized World Asthma Day with a dedicated blog post and social media coverage, drawing attention to the millions affected and highlighting practical ways to improve indoor air.
Featured in Building Enclosure Magazine
Feature In Building Enclosure
Our team member Dr. Anna O’Donovan published a thought-provoking piece in Building Enclosure, spotlighting:
- The role of third-party certification in product innovation
- How certifications like Asthma & Allergy Friendly® can help inform healthier decisions for both builders and consumers.
- Knauf’s portfolio approach to healthier materials
- How Certified products support builders, consumers, and industry standards.
- How third-party recognitions, such as Knauf’s recent NAHB award, are helping drive more intentional material selection across the built environment.
What’s Next?
With new partners, expanded product lines, and growing community engagement, momentum is high.
Next month promises even more:
Awards
Community activations
New Certified innovations
But for now, we’re proud of what we built this month:
Not just content, but confidence.
Not just products, but proof.
Because healthier indoor air isn’t a trend. It’s a necessity.
And we’re just getting started.