Strategic Storytelling in Action: Elevating Healthier Indoor Spaces Through Partnership and Purpose

In a dynamic strategy session hosted by Fungi Media, the Asthma & Allergy Friendly® Certification Program joined Certified partner Knauf North America and agency collaborators Tell Your Story and Legacy Marketing to explore how strategic storytelling can amplify the impact of Certified insulation products. From innovation workshops to campaign planning, the meeting focused on expanding the Certification Program’s reach and driving healthier indoor air messaging across channels.

2025-06-10T13:09:58+00:00June 9th, 2025|
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What Happens When Certification Meets Impact?

From Certified product launches to educational video series, the Asthma & Allergy Friendly® Certification Program marked Asthma and Allergy Awareness Month with real-world impact, bringing clarity to healthy indoor choices and confidence to consumers.

2025-05-30T10:54:48+00:00May 30th, 2025|
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Asthma and Allergy Awareness Month: Healthier Workplaces Start with Healthier Air

As we mark Asthma and Allergy Awareness Month, it's time to rethink how we support health at work. Indoor air quality (IAQ) plays a vital role in employee well-being, affecting everything from respiratory health to cognitive performance. This article explores how Certified Asthma & Allergy Friendly® products can help improve IAQ, reduce absenteeism, and support more productive, inclusive workplaces.

2025-05-29T06:31:19+00:00May 29th, 2025|
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Breathe Better, Learn Better with Better Indoor Air Quality in Schools

Children spend over 1,000 hours in school each year, and the air they breathe during that time affects their health, focus, and future. From VOCs and mold to poorly ventilated spaces, poor IAQ can impair learning and increase absenteeism. This article explores simple, evidence-based strategies using Certified Asthma & Allergy Friendly® products to help create healthier classrooms and better learning outcomes.

2025-05-28T08:39:07+00:00May 28th, 2025|
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Certified Asthma & Allergy Friendly® and the Asthma & Allergy Friendly® symbol are certification marks and registered trademarks of Allergy Standards Limited (ASL) and the Asthma and Allergy Foundation of America (AAFA). Please note the certification algorithms developed by ASL are subject to patent protection. The Asthma & Allergy Friendly®Certification Standards have been approved and adopted by the AAFA.
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