2016
500 W Germantown Pike, Plymouth Meeting, PA 19462, United States
Experts in their field
Join the Campaign & Learn



Join us as we walk to create a world where children will be safe and healthy until a cure for food allergy is found. The Strides for Safe Kids Mall Walk and Expo includes a food allergy fundraising walk, allergy-friendly exhibitors with free samples and asthma & allergy friendly™ products and raffles. This special day will also include entertainment and activities for the whole family to enjoy. Additionally, the event will build food allergy and asthma awareness and advocacy. We encourage all families interested in supporting food allergy and asthma education and awareness to attend. With your help, we educate, advocate and fund research for asthma and food allergy. The funds raised by this event will benefit the Asthma and Allergy Foundation of America (AAFA) and Kids With Food Allergies (KFA). When you register, please consider creating a fundraising page to keep children with food allergies safe and healthy.
What is it?
As part of the Program's 10-year anniversary, we are organizing a unique event, demonstrating the interaction of the Program with Retailers and Consumers.
When?
The event takes place on September 17th between 9am & 11:30am.
Where?
Plymouth Meeting Mall, 500 West Germantown Pike, Plymouth Meeting, PA 19462
Who will be there?
In addition to certified clients and retailers, there will be over 1000 parents and children who are affected by the issues of asthma and allergies.
There will also be a high level engagement from Macy's, who are the anchor tenant of the mall.
High profile engagement from Congressmen and medical community.
Fun interaction with attendance by celebrities including Phillie Phanatic.
Why attend?
This special day will be an opportunity for our clients and manufacturers interested in becoming clients to
* - interact up close and personal with consumers
* - understand the "WHY" of the Program
* - hear how it helps them problem solve at the point of purchase
* - listen to the role it plays in the value proposition
* - launch of the new Program App
Additionally, the event will include issues relating to food allergy from our partners "Kids with Food Allergies".
We encourage all manufacturers and service providers interested in understanding more about the Program to attend.
How to attend?
For more details and info on how you can get involved please contact Michele Cassalia - mcassalia@aafa.org
In Association with
Adam Joseph 9:15
9:40
Introduction and Overview
raffles and starter packs
5K walk
led by Michele Cassalia
Fun-filled
other Activities for children
Keynote
Brendan Boyle
Special
by Macys
Meet and greet
photo opportunity in the big orange van
Special
by Best Buy
Brendan Francis Boyle a Democratic member of the United States House of Representatives, representing Pennsylvania's 13th congressional district since January 3, 2015. The district includes parts of Philadelphia and Montgomery County. He was previously a member of the Pennsylvania House of Representatives, representing the 170th District from 2009 to 2015.[2] As a member of Congress, Boyle has prioritized legislative measures to address national income inequality, while expanding access to healthcare and education. He has supported legislation to raise the federal minimum wage to $12.00 an hour, as well as measures to revise the way Social Security benefits are calculated to protect seniors from seeing their benefits reduced over time
Special Guest 6 ABC Action News Meteorologist Adam Joseph
Adam Joseph joined the Action News weather team in April of 2005, and is currently the weekday meteorologist on Action News at 4pm, 5:30pm and
Action News at 10pm.
Adam graduated from Lyndon State College with a Bachelor of Science in 2000. His first on-air experience came in 1998 when he forecasted and anchored the weather on LSC-TV. Looking back, he laughs at his green performance, but cherishes the experience Lyndon was able to give him prior to achieving a degree.
Michele is Corporate Relations Director at Kids With Food Allergies, an experienced business professional with outstanding sales and marketing talents. An energetic self-starter, who possesses passion, along with a disciplined and goal oriented approach to business. A proven leader in the nonprofit and for- profit organizations with ability to develop strong external and internal relationship-management skills. An exceptional public speaker with a reputation for exhibiting professionalism as a corporate spokesperson. Possess strong presentation, and communication skills. Extremely organized with 8 years background in successful planning and seamless execution of fundraiser events.
The Phillie Phanatic is the official mascot of the Philadelphia Phillies Major League Baseball team. He is a large, furry, green bi-pedal creature with an extendable tongue. According to his official biography, the Phanatic is originally from the Galápagos Islands and is the Phillies' biggest fan. He performs various routines to entertain fans during baseball games at Citizens Bank Park and makes public relation and goodwill appearances for the Phillies. The Phanatic is widely acknowledged as one of the best ballpark mascots, and is arguably the most recognizable mascot in all of North American sports.
John is the CEO of Allergy Standards Ltd, an international standards and certification body, a company he founded while working as an Emergency Room Doctor. John is a medical entrepreneur who qualified as a doctor from Trinity College Dublin in 1996, is a Fellow of the Royal College of Surgeons and also holds his United States Medical Licensing exams. As CEO, he has led the development of an international intellectual property portfolio of patents and trade marks and negotiated complex licensing agreements. In addition to his entrepreneurial and business activities, John maintains an interest in university research and knowledge exchange practices. He is an Adjunct Professor in the Centre for Practice and Healthcare Innovation as well as a member of the Knowledge Transfer & Innovation Committee, in Trinity College Dublin. John graduated first in his class from the Dublin Institute of Technology Business Incubator Programme with a Post Graduate Diploma in new business development and winning the Docklands Innovation Park awards. He also graduated with distinction from the DIT business school with a post graduate diploma in International Business. John maintains a keen interest in clinical medicine and is a member of the Royal Academy of Medicine. He has had several publications in medical journals such as 'Injury' and the European Journal of Surgery. As an expert in healthcare entrepreneurship he is involved in early stage companies in life sciences, biotechnology & medical device sectors. He is a key member of the vibrant Dublin start up scene working with HealthXL, Enterprise Ireland and Science Foundation Ireland
"LOLLY & YOYO energizes kids by engaging them in interactive song and dance. Everyone becomes a part of the performance, which draws in the crowd, with their positive message and catchy tunes with just the right mix of giggles, wiggles and smiles!"
KFA's mission:
We improve the day-to-day lives of families raising children with food allergies and empower them to create a safe and healthy future for their children.
We raise funds to support programs that include practical management and day-do-day support. We want families to not live in fear and to raise healthy, confident children who can learn to manage their own food allergies as they grow up.
We are dedicated to offering all tools, recipes and educational resources completely free of charge. We want those who need credible, valuable information to have access to it regardless of their financial means. We thank our donors, grantors and corporate partners for making this possible.
We have three major programming areas:
Education – We cover everything parents need to know from cradle to sending their children off to college. We have many free resources available on our website - and you can also sign up for our e-newsletters.
Peer Support – We know that managing a child’s life-threatening food allergies can be isolating. Our online support forums – staffed by parent volunteers – help by providing peer-to-peer support, information sharing, and help with safe recipes, baking and cooking.
Food and Cooking – Whether they’re allergic to one food or a long list of foods, children with food allergies still need to eat. Our fabulous Safe Eats™ Recipe Collection offers 1,200 recipes searchable by whatever allergens a child needs to avoid.
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Copyright © 2015 asthma & allergy friendly™ Certification Program | Legal & IP
Certified asthma & allergy friendly™ and the asthma & allergy friendly™ symbol are certification marks and registered trademarks of Allergy Standards Limited and the Asthma and Allergy Foundation of America.
Please note the certification algorithms developed by Allergy Standards Ltd are subject to patent protection.
The asthma & allergy friendly™ Certification Standards have been approved and adopted by the Asthma and Allergy Foundation of America.