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What is Certification?

A strategic alliance between the International Standards and Certification body Allergy Standards Ltd and the leading US patient advocacy group the Asthma and Allergy Foundation of America.


A voluntary consumer friendly product labeling and informational scheme that is the gold standard and most recognized health based product certification program in the USA. Through standardized compliance criteria, in store elements, meaningful advocacy, and multifaceted awareness efforts we create shared value for all participants.


To grow membership of the Certification Program by taking a leadership role in raising standards for consumer products and encourage manufacturers to innovate in this area so awareness of the issue is raised in our key target groups of consumers, retailers and manufacturers as well as Healthcare Professionals and the Media.

Creating Shared Value

As a program member in addition to carrying the Certification Mark on your products you will be legally entitled to use the phase asthma & allergy friendly™ in association with your product as well as the brand of the Asthma and Allergy Foundation of America.

You get access to a wealth of exclusive information to help you maximize the value proposition of your product and company and increase customer loyalty.

AAFA working synergistically with innovative manufacturers and retailers is a powerful collaboration to integrate promotional strategies, build a relationship with your customers and achieve mutual goals.

The association with the Asthma and Allergy Foundation of America, the leading advocacy organization in America in this area, brings the benefit of Corporate Social Responsibility and aligning your company with the “cause” of helping to fight asthma and allergies. A condition that effects 70 million Americans and impacts one in three households.

AAFA and the Program will also be enhancing your marketing activities by informing, educating and empowering asthma and allergy interested consumers, retailers and opinion leaders – real value in a time when marketing budgets are strained.


Features of the program

Benefits of the program

  • Program web site; www.aafa.org/certified
  • Program social networks including Facebook and Twitter
  • Content marketing from blogs and newsletters
  • Program YouTube channel
  • Direct promotion to the patient and medical community
  • Attendance at Medical Meetings
  • Delivers expert opinion in National media
  • Seasonal and Year round Public Relations activities
  • Direct e-mail marketing and newsletters
  • Direct e-mail response to in-bound enquiries
  • Print Advertising and Advertorials
  • Print Collateral including a brochure in print and PDF form
  • Telemarketing in-bound
  • Direct Mail activities
  • Association with local chapter groups
  • Certification Web site listing
  • Involvement with our social networks and promotions
  • Contributions to our blogs, e mail blasts and newsletters
  • Enhanced corporate relationship and social responsibility
  • Advice on promotional campaigns
  • Assistance to retailer proposals
  • Domain expertise in maximizing your PR message
  • Access to marketing and medical leaders with domain expertise
  • Access to relevant media through Program publications
  • Access to relevant Medical media outlets
  • Access to relevant Trade Publications
  • Option for participation in the various federal research programs
  • Regular bulletins and newsletters
  • Collaborate with the Network of certified clients
  • Access to educational seminars