Goals
The concerned consumer is rarely provided with sufficient information specific to allergy and irritants that allows him/her make an informed purchase decision.
The goal of the asthma & allergy friendlyTM Certification Program is to assist consumers to choose products that are more suitable for people with asthma or allergic sensitivities.
What Does asthma & allergy friendlyTM Mean?
The asthma & allergy friendlyTM Certification Mark indicates that a product has been scientifically tested and proven more suitable for people with asthma and related allergic sensitivities.
Products bearing the asthma & allergy friendlyTM Certification Mark have been subject to rigorous scientific testing and are labeled in a clear and easy to understand manner that informs consumers why a product has been certified asthma & allergy friendlyTM .
For example certified pillows are accompanied with customized instructions on how to maintain the product in a low allergen state.

